Footwear Playbook
Seasonal Photography for lululemon Footwear Playbook. Asset Pack consisted of product superiority and hero action photography in use-case scenarios. Franchise guidelines were also developed for dual-gender product expansion.
ACTION STILL PHOTOGRAPHY | ASATO IIDA
PRODUCT STILL-LIFE PHOTOGRAPHY | UNRUH JONES
AGENCY DIRECTION | CHAMP
SHOT ON LOCATION IN LOS ANGELES, CA