Wellbeing is for everyone.
Lululemon believes that everyone has the right to be well and recognize the opportunities we must address to bring this belief to life. In 2020, lululemon launched the Centre for Social Impact with the mission to disrupt inequity in wellbeing through. movement, mindfulness, and advocacy.
For World Mental Health Day 2021, the work of three collaborators were highlighted with the Centre through an awareness campaign: Girls Opportunity Alliance, the National Alliance on Mental Illness (NAMI), and The Trevor Project.
This campaign created wide-reaching positive impact by amplifying calls to action and building awareness of much-needed wellbeing tools, resources, and support alognisde our co-creators; Lululemon Ambassadors Deja Riley, Manoj Dias, Ryan Leier . Live projections by Dot Dot Dash.
Shot on location in Portland Oregon.