SELF.ZIP
WFH made us think, work and most importantly, create differently. Self.zip is an exercise in unpacking our digital lives. Supplementary BTS to our collective retreat were elevated by frequent, amusing, and candid examples of how we were all feeling straight out the quar.
Last but not least were the footnotes shared with our networks, and an infamous Google Deck providing a rare glimplse into the world of a boutique studio in New York.
DESIGN DIRECTION
The inspiration behind SELF.ZIP stems from the first “compressing” actions on the earliest desktop computers in the late 80’s. Maze-like graphics connect personal abstracts of a collective moment.
ART DIRECTION | KIM WINDERMAN
DESIGNER | JOHN WRIGHT
CONTENT STRATEGY | KIM WINDERMAN + SAM EDWARDS
MOTION DESIGNERS | MEETA PANESAR + JOHN WRIGHT
AGENCY | THE CHARLES NYC
SHOT, EDITED, DESIGNED ON LOCATION IN QUARANTINE | NEW YORK CITY, BROOKLYN, NEW JERSEY, CHICAGO, ILLINOIS