2013 THE DESIGNORY
Subaru XV Crosstrek Hybrid Launch
Developed and art directed mobile experiences, event and collateral materials for Subaru's New York International Auto Show Launch of it's first ever hybrid vehicle. Initial concept was to highlight vehicle capabilities while supporting Subaru's environmental initiative. Campaign included a parallax mobile site, launched by print components using Aurasma technology.
See video below to see the app in action.
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AADY Winner - Silver
National Competition & Los Angeles District Competition
American Advertising Federation - Non Traditional Advertising, 2013 Subaru XV Hybrid Pre-Launch
AGENCY | THE DESIGNORY LBC
COPY WRITER | STACIA JACOBSON
CREATIVE DIRECTOR | STEVE DAVIS