2017 ADIDAS GLOBAL
Here to Create Muck City
Art directon for adidas Global Campaign - Here to Create. This leg of the shoot was shot in Muck City Florida. Stills were captured on a shared film set with 72andsunny, where most shots were improvised between takes and on the sidelines.
The spot focused on the creative tenacity of athletes in rural florida speed training during controlled crop burning season. Still photography edits would heavily influence final motion spot as well as used in campaign materials, on social media and ecom.
The spot focused on the creative tenacity of athletes in rural florida speed training during controlled crop burning season. Still photography edits would heavily influence final motion spot as well as used in campaign materials, on social media and ecom.
Checkout 72’s final spot here.
ART DIRECTION | KIM WINDERMAN
PHOTOGRAPHERS | JENNA ST. MARTIN
SHOT ON LOCATION IN BELLE GLADE, FLORIDA