Here to Create Chaos  

Art directon for adidas Global Campaign - Here to Create. This leg of the shoot was shot in Paris, showcasing freestyle football champion Lisa Zimouche with the S3 Freestylers, and the FMX4Ever Motocross crew. Stills were captured on a shared film set with 72andsunny, where most shots were improvised between takes and on the sidelines. 

The spot focused on a dare and a  creative compromise, freestylers of one method challenging another to a game of their own invention.  Still edits would heavily influence final motion spot as well as used in campaign materials on social media and ecom.