2018 ADIDAS GLOBAL
adidas Experimental Type
Art directon for experimental type executions in collaboration with laser and special effects artist Zak Forrest. These laser projections are manipulated in real time, generated by a modular synthesizer. Later explicitly amplified as light projected in sport stadiums after dark, or new itterations of the brand’s Badge of Sport. What resulted was an endless collection of in-camera messaging executions, later integrated into brand films.
SPECIAL EFFECTS + LASER + CAPTURE | ZAK FORREST
ART DIRECTION | KIM WINDERMAN
CLIENT | ADIDAS